About Me

I was 12 years old when my auntie sent each of her nieces a Christmas gift. Mine was a long gold chain with a leaf, an acorn and a brown pearl pendant. I put it on and something clicked.

After that I spent every bit of pocket money I had on accessories. Long, bulky earrings… think Cyndi Lauper in the 80s. 😄

I have earrings are 32 years old. Not gold. Not silver. But I remember exactly where I bought them and exactly how I felt.

Every piece I own has a story. I know where it came from. I know what it meant. That’s never changed.

When I found the Allure Collection I went back every single year for three years buying every color, every pattern because that feeling never left.

When it was time to name this brand I thought of my grandfather Joseph. He could sell anything he grew on his land. He was my first business hero.

JOS. Jewels Of my Soul. For Joseph. For every piece that ever found me. And now they’re for you.

Con Cariño,
Herlinda